- Continue to attract more cruise lines to the city;
- Educate the industry on the importance of the cruise industry as well as how it operates;
- Ensure quality services, products and experiences are provided to visiting cruise lines and passengers;
- Encourage investment in new products, experiences and destination infrastructure;
- Maximise opportunities for cruise liners and passengers to spend money in the city and reduce leakage;
- Increase regional dispersal from cruise passengers when they visit.
- Promote business tourism opportunities and incentivise cruise ships to support the development of SMME opportunities.
- Investment Incentives as per the council approved investment incentive policy
- Marketing Support